[CLIENT]
NFL PLAYERS ASSOCIATION
[INDUSTRY]
SPECTATOR SPORTS
[EXPERTISE]
BRANDING & IDENTITY DESIGN
EMAIL & WEB DESIGN
LOGO & ICONOGRAPHY DESIGN
SOCIAL & DIGITAL ASSETS DESIGN
[OVERVIEW]
The NFLPA asked for a refreshed look for its monthly partner newsletter and related social graphics that would feel more personal to current members and approachable to new players.
We kept the established brand system in place, then updated the experience for clarity and engagement: bolder section titles for fast scanning, tighter image curation to define each story, and cleaner visual hierarchy so the message reads like a personal mailing instead of a corporate blast. Headers, subheads, and dividers were rebuilt on a consistent grid so players can find what matters in seconds.
The core set included redesigned newsletter headers, flexible section bands, and social-ready panels that translate the email content to feeds without losing context.
Each piece uses the same type scale and rhythm, with color accents that guide the eye from headline to CTA. Photography and action shots carry the voice of the players, while simplified shapes and strokes add energy without overwhelming the copy.
The result is a system that looks unified across inbox and social, and that teams can update quickly for each monthly edition.
[
WORKS
]
