[

WORK

]

[

WORK

]

[

WORK

]

DHS Impact Brochure Series

DHS Impact Brochure Series

DHS Impact Brochure Series

[CLIENT]

DHS SCIENCE & TECHNOLOGY

[INDUSTRY]

GOVERNMENT

[EXPERTISE]

BROCHURE & PRINT DESIGN
WEBSITE IMAGERY DESIGN
SOCIAL & DIGITAL ASSETS DESIGN
BRANDING & IDENTITY DESIGN

[OVERVIEW]

Brochures That Read And Resonate

Brochures That Read And Resonate

Brochures That Read And Resonate

This project involved creating a brochure series to showcase the department’s initiatives. During the initial design process, I realized that the content wouldn’t fit well within a traditional 2- or 3-fold layout, as it needed more space to allow the images and text to breathe.

After experimenting with different formats, I decided on an unconventional square brochure size. This design provided more horizontal space, enabling the images and text to be more spaced out, creating a more visually balanced and engaging layout.

To maintain brand consistency, I extended the design elements from the brochure—specifically the hexagon shapes—into the website imagery.

This ensured that when viewers scanned the brochure’s QR code, they immediately recognized the consistent design style, creating a seamless experience between the print materials and the website.

The brochures were so successful, with the client and their audience, that they decided to promote the website with a full social media campaign that re-utilized the information already on the website.

This allowed them to promote the same information, to a wider audience, and gained engagement across platforms. Using the same imagery from the brochure and website pages, social media assets were created that continued on the cohesive branding styling across platforms.

The brochures were so successful, with the client and their audience, that they decided to promote the website with a full social media campaign that re-utilized the information already on the website.

This allowed them to promote the same information, to a wider audience, and gained engagement across platforms. Using the same imagery from the brochure and website pages, social media assets were created that continued on the cohesive branding styling across platforms.

The brochures were so successful, with the client and their audience, that they decided to promote the website with a full social media campaign that re-utilized the information already on the website.

This allowed them to promote the same information, to a wider audience, and gained engagement across platforms. Using the same imagery from the brochure and website pages, social media assets were created that continued on the cohesive branding styling across platforms.

The brochures were so successful, with the client and their audience, that they decided to promote the website with a full social media campaign that re-utilized the information already on the website.

This allowed them to promote the same information, to a wider audience, and gained engagement across platforms. Using the same imagery from the brochure and website pages, social media assets were created that continued on the cohesive branding styling across platforms.

Avatar
Avatar
Avatar

AvePoint Aviator Comic Series

AvePoint Aviator Comic Series

AvePoint Aviator Comic Series

Avatar

AvePoint Aviator Comic Series

Avatar
Avatar
Avatar

SVIP Demo Week Campaign

NFLPA Email & Social Assets Set

NFLPA Email & Social Assets Set

Avatar

NFLPA Email & Social Assets Set