impact brochure series

This project involved creating a brochure series to showcase the department’s initiatives. During the initial design process, I realized that the content wouldn’t fit well within a traditional 2- or 3-fold layout, as it needed more space to allow the images and text to breathe. After experimenting with different formats, I decided on an unconventional square brochure size. This design provided more horizontal space, enabling the images and text to be better spaced out, creating a more visually balanced and engaging layout.

To maintain brand consistency, I extended the design elements from the brochure—specifically the hexagon shapes—into the website imagery. This ensured that when viewers scanned the brochure’s QR code, they immediately recognized the consistent design style, creating a seamless experience between the print materials and the website content.