The project focused on developing a strong visual identity for an organization within the Department of Homeland Security (DHS) to support the Strategic Industry Conversation IX: Innovation, Research & Development Showcase event. The work included creating a unique logo and a comprehensive branding campaign while adhering to the core DHS Branding Guidelines.

​

Multiple logo options were created and presented to the client, each designed to align with the organization's mission of promoting innovative technology. These options were refined based on client feedback and tested in realistic mockups, allowing the client to fully visualize how the final designs would appear across various materials, as shown in a presentation below.

​

The final branding deliverables included a pull-up banner, social media graphics, event signage, and a print brochure, all cohesively aligned with the new logo while maintaining the integrity of the DHS Brand Guidelines. The design ensured visual consistency, across the event materials and was adaptable for various platforms, creating a polished, professional look that clearly communicated the organization’s identity and thought leadership.